We travelled to Austria to shoot ski and snowboard content for B-like and Intersport. The goal was to excite and educate skiers and snowboarders to push themselves to train their skills. Through action-driven videos, we captured the viewers’ interest. We then presented a series of explainers coupled with examples of exercises. All these videos are now available on the B-like platform to attract new viewers and users of the app.

It was a unique experience filming with cameras on skis, alongside professional skiers and snowboarders. This was possible due to my background as a ski instructor and competitive skier, enabling me to keep up with most skiers on the slopes while operating a camera.